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Data scientist, steward of wildlands and stories.

A Note About How to Influence Business Leaders

Business schools write a lot of "case studies." I write a lot about data stories. A case study is a "thick" data point, an anecdote, chosen to illustrate an idea.

At the end of an analysis, I can measure how representative a case study is. I can also write a "most-probable-case study", or "archetype study" if you prefer. Or a set of them, to represent varied environments, markets, populations, et cetera.

Read case studies to understand how business leaders are taught. Write them to help business leaders learn, in the way they already know how to learn.

That is the business power of data storytelling.